I’m old enough to remember the “feminist” advertising of the 1970s (we called it “women’s lib,” then). The famous Virginia Slims advertising was one example:
and Charlie, the perfume for “the attractive, independent woman” was another. (Charlie is still being made. See Susan Faludi’s Backlash for how its marketing changed.)
So for me, this ad for Reyka vodka is a bit of a trip down memory lane.
Sure, it’s capitalist (and selling addictive drugs at that). And I bet Hillary Clinton just loves it! Nonetheless, it gave me a good giggle.
Thanks to Jessica at Feministing for finding it!