I was going to write a serious post, but then I saw something that felt truly silly. And the way things are right now, silly feels good.
Copyranter wrote a post, OMG! Blood in American Tampon Ad that pointed me at some European tampon ads with some interesting attitudes. (The blood in the American Tampon ad is a tiny red dot in what looks like the middle of a maze.)
The European ads definitely make up in attitude what they lack in blood.
In Switzerland you get eaten every 28 days
In France you don’t get eaten by sharks.
And in Italy you don’t get eaten at all.